If you’ve ever bought SEO — I’m sorry to tell you that many SEO companies don’t know how to get reputable results for roofing companies. Local search engine optimization (SEO) is a type of marketing that companies use to promote their services to local customers. As you can see in the screenshot below, adding these keywords to the title and metadata of your homepage, service pages, and even your blog posts can help improve your ranking in Google search results. You want Google and other search engines to see your site as an authority on the roof in your area.

How do I make my roofing website SEO-friendly?

That means including your state, city, or area that you want to target in title tags, meta descriptions, and in the text on the page itself. SEO best practices (+ 4 tips), use HTTPs (SSL certificates), ensure your site’s pages load quickly, target a relevant topic with traffic potential, meet search intent, target a topic you can compete for, use your target keyword in your page title, H1 tag and URL, use a short (but meaningful) URL. Optimize tags and meta descriptions Each page on your site can be tagged with specific phrases or keywords. The best way to approach this step is to use powerful keyword research tools, such as Ahrefs or Semrush


What are roofers in the area of SEO?

All of this can be puzzling to roofers who are new to SEO and are trying to break into an already competitive market. It’s impossible for most roofers to take time off from their busy schedule to develop and implement an active and effective SEO strategy for roofers. Now that we’ve discussed the pros and cons of roofing SEO, let’s dive deep into the most important aspects of roofing SEO. It all starts with keyword research. Keywords like “roofer” and “roofer” are synonyms and you would optimize for both on the homepage


As you can see, your SEO strategy for roofers includes lots of moving parts to get your website traffic up to date.