Search Engine Marketing
Search engines have become part of how customers find products and services. They provide a channel through which a user can find something they are looking for by entering the relevant keywords. Search engines display results based on how informational a website or page is.
By placing your content at the top of search engine results pages (SERPs) depending on the keywords, search engine marketing is a type of paid search advertising. SEM is a form of pay-per-click (PPC) or cost-per-click (CPC) advertising because the publisher of the sponsored ad, such as a Google ad, is charged every time a user clicks on the search result. The success rate of clicks generated by your SEM will rise if you conduct thorough keyword research.
Why Search Engine Marketing?
The explosive growth of content marketing over the past ten years is evidence that digital marketing has mostly shifted away from PPC advertising. However, when employed wisely as a component of a bigger marketing plan, SEM and other types of click advertising continue to have significant strategic value. SEM is crucial for your company's digital marketing operations for a number of reasons, including:
Improved CTR
For the majority of display advertising formats, the average click-through rate (CTR) is less than 0.5%. This indicates that fewer than 5% of users who see a display ad will really click on it. In contrast, paid search efforts have an average CTR of 2%. Paid SEM services are far more likely than other types of digital advertising to increase sales for your company.
Get Fast Results
It takes time and effort to use organic content marketing to get to Page 1 of search results in Google, Bing, and other search engines; in many circumstances, this process can take up to six months. SEM can provide some relief in the way of generating traffic as you expand your organic content and improve your existing web pages to acquire more visibility and perform better. While search engine marketing cannot replace an organic strategy, it can help in the early stages of your content marketing campaigns.
Better Brand Awareness
In comparison to the 2% given by paid search, non-sponsored search results in the first half of Page 1 regularly show CTRs of up to 70% or higher. Even still, as visitors scroll down Page 1 of SERPs, paid search results continue to appear first. According to Google, this exposure can sometimes increase brand recognition by as much as 80%.
Local Services Promotion
Nearly 46% of all queries have a local focus. A prominent position towards the top of results could mean the difference between getting business or losing it for local services like plumbing, landscaping, and event planning. Local service providers can utilize Google's Local Service Ads to appear higher in search results. Publishers are compensated for lead creation rather than clicks, unlike paid search. Calls, texts, or reservations made as a result of the advertisement are considered leads.
Why Get Professional Search Engine Marketing Services From Us?
Chicago Website Design SEO Company is a full-service digital marketing business that can manage your SEM campaigns. Your target audience can be reached fast and directly through a professional SEM agency. You can get assistance from our PPC strategists at each stage of the SEM procedure.
- Establishing objectives for what you hope to accomplish with your paid campaign.
- Planning how to use that money most effectively.
- Establishing SEM campaigns.
- Making suggestions on how to cut CPC while increasing impressions, such as by optimizing the landing page for your ad and enhancing your local SEO.
- Creating concise advertising material that helps increase CTR.
- Calculating KPIs for metrics like impressions, click-through rate, bounce rate, and conversions.
- Modifying the plan in light of the results.
Our company is based on providing long-term results through white-hat practices. Call us today and let us start the journey toward an optimized site and professional search engine marketing.
