The refinement and glamour design factors that enhance a website’s appeal are what most webmasters dwell on when redesigning their sites. However, this process is definitely not all about aesthetics. Given, these elements are guaranteed to spark the interest on your targeted audience. But it is wise to recall that there other critical issues that also need your attention. An exquisite façade will not be worth the effort if the actual apparatus doesn’t function as expected. If your website’s visibility, especially in organic search is under par or if visitors can’t effortlessly go through its pages and comprehend their content, the glitter doesn’t matter.

Reasons for integrating an SEO company

To ensure that your revamped website connects with your audience, and also avoid problems along the road, you definitely need to integrate SEO into your redesign strategy. One of the most prevalent blunders webmasters make when redesigning their sites is not factoring in an SEO, and it is essential that SEO is a part of your business, here at you can find lots of information about some great SEO services.  Very often when clients enlist SEO services it is usually too late, like when the site’s HTML markup is been coded or in some cases, even finished. The recommendations that can be offered at this stage normally cost the client in terms of coding, design and so much more. Not integrating SEO from the start leads to the loss of the time, effort and resources you utilize. SEO covers all the aspects of website redesign from layout to page descriptions.

Redesigning your site & SEO, What you should consider.

The big question is how can you integrate SEO from the very start? Well, here are some of the important issues to contemplate on.

•Audit your existing site

•Prior to dismantling your website, take time to evaluate it and identify what’s good and what’s not. The following are some of the major metrics to reflect on.

•The number of visitors that frequent your site ( both recurring and new) on a monthly average.

•Hottest keywords when it comes to ranking, traffic and leads.

•Total number of backlinks.

•Number of web pages indexed.

•Number of web pages that have the most traffic.

Equipping yourself with this data will enable you to pinpoint which pages to keep and those to trash. As well as those that can be tweaked during the design process.

Determine frequently used keywords

Keyword-stuffing is no longer an option, when it comes to improving ranking. Google routinely penalizes sites that utilize such SEO strategies. This, however, doesn’t mean that keywords are superfluous. Indeed if you adhere to the Google’s guidelines, which is enhancing user experience, keyword integration is an effortless endeavor.

Consider URL structuring

Long and illegible links are totally not in tune with SEO. Search engines like their users, favor links that offer insight on just what your site has to offer. As a rule utilize dashes (-) in between the text, not underscores(_). Google views dashes as separators meaning that users can still get viable results even if they input a single word of your URL. This is also true when searching for a cluster of words featured in a link. On the flipside, Google deems underscores as connectors, which means links with them return results only when inputted in their entirety. Consequently using dashes greatly enhances your website’s visibility.

Opt for responsive solution

Responsive design is Google’s preferred configuration for mobile devices optimized sites, which undoubtedly offers unmatched user experience. With this strategy all your links are identical on all platforms. This isn’t the case with other mobile configuration options like having unique mobile sites or utilizing dynamic serving. With responsive design only the styling alters. This makes it convenient for Google to crawl over your pages and retrieve content.