Tag: Chicago seo expert
The Evolving SEO
SEO did not just sprout out of thin air. Search engine optimization started as a way to push content up the ranks on search engine result pages. Today SEO is more engaging than the earlier versions which employed black hat and other unethical SEO strategies. The evolution of SEO is not a theory especially because it has happened is ashort time span. As technology in the World Wide Web advanced, search engines shifted their attention to the users and put measures geared towards the elimination of poor content. This has driven webmasters to the use of SEO strategies to stay relevant in the eyes of the users and to search engines.
Initially search engines only paid attention to keywords and nothing more. This is why black hat methods were popular. As the search engines became more user friendly, websites had to look for different ways to optimize their pages or be penalized. Today SEO is something that has to be handled by a professional to provide solid results. What most website owners do not know is that the optimization process never ends and to remain at the top of the game, you need to work with a professional company that will continuously provide high quality SEO services in geared towards Chicago and the surrounding area.
The following article provides information that follows the evolution of SEO
(First seen on http://searchengineland.com/the-evolution-of-an-seo-246875)
“A look into the past and present
On-page optimization: When performing on-page optimization in the old days, SEOs would map two to five keywords per URL and optimize the page elements (title, meta description, headings, body content and so on) for these keywords.
But things have changed. Now, with advances in semantic search and machine learning, a page can rank for a lot of related keywords, not just the keywords for which you optimize the page. This is a better way of doing things, as having content that fulfills the needs of what users are looking for (rather than just being the best match for a given keyword string) is a better experience.
Modern-day SEOs should have a solid understanding of not just content creation, but also content promotion. Whereas previously it was all about optimizing existing landing pages based on search volume and striking distance, SEO today is a mixture of optimizing existing content and creating, optimizing and amplifying new content that meets end-users’ needs to enforce your brand and capture social signals and links to rank higher in the SERPs.
Devices: Back in the day, it was all about optimizing for desktops because that was the primary device used to surf the web.
Today, mobile devices have quickly become the way that people consume content. While the desktop is still relevant, digital media consumption on mobile devices has skyrocketed in the past several years and will continue to grow. According to comScore, mobile now consists of 65 percent of digital media time. Additionally, in 2015, mobile officially surpassed desktop in terms of Google searches performed.
SEOs must focus on optimizing the mobile experience, particularly apps, and making sure that mobile pages load within two seconds.
Local: Google has changed its local results so many times during the past several years — from the 10-pack to 7-packs, and now the 3-pack. In the old days of local SEO, it was easy to spam the listings by incorporating keywords into the business name, getting links from spammy directories, fudging the exact location of the business and so forth.
Now, local is all about positive reviews and (thanks to the Pigeon update) some of the more traditional ranking signals like relevance and page content.
Social: Before the days of Facebook, Twitter and other social networks, online social sharing largely took place via email and instant messaging — places that fell largely outside of the scope of SEO campaigns.
Today, social media is ubiquitous, and digital marketers who neglect this channel do so at their peril. Social media and SEO must work hand-in-hand to increase brand exposure, connect businesses with their audience and drive consumer engagement. The modern-day SEO must utilize social networks to promote content to earn both shares and links for maximum exposure.
Links: Links have always been a significant factor in determining search engine rankings, but link building as a discipline has changed dramatically over the years.
In the early days of SEO, it was all about link quantity — the more links to your site, the better. Anchor text was also more heavily weighted, meaning that links with keyword-rich anchor text could help a site rank better for those keywords. It was easy to get links from sites of questionable repute, and so many SEOs secured links with keyword-rich anchor text from sites with high PageRank through link exchanges, direct requests or purchasing links.
Today, it’s not just about quantity, but about quality. Links from authoritative sites and sites relevant to your own are more heavily weighted, and links from spammy websites are discounted (at best) or grounds for a ranking penalty (at worst). Additionally, search engines like to see a “natural” link profile with a good mix of link types: follow and nofollow, keyword-rich anchor text and branded anchor text and so on.
SEOs today must focus on creating high-quality content and pursuing relevant links that are of value to users. They must also monitor their backlinks for any toxic links and remove low-quality links to maintain a healthy link portfolio.
Technical SEO: Technical SEO has not really changed much in the last few years, and the basic principles of technical audits still apply. However, SEOs must make sure their clients’ sites are built in a mobile-friendly manner and load as quickly as possible. Technical SEO is now very much a requirement for web developers.”
The following video has a short presentation of how the SEO evolution happened and why your business needs to move along with the new optimization rules.
Are you looking for professional SEO in Chicago are? If you are, then you have come to the right place. Our experts will help your website to move up the ranks without breaking any search engine rules and this will translate to more traffic and sale.
SEO Is Still Crucial In Marketing Your Business Online
Different businesses have different value and philosophies but they fit into general categories here there are millions of other businesses. In the race to gather as much traffic as possible to increase sales, business owners have to deal with different challenges. One of the main challenges you have to deal with is making your website unique.There are thousands of businesses around your area offering the same services as you and you need to stand out to get more traffic.
Search engines have become popular and everyone is using them to find products, services and businesses. Standing out means you have to do things differently and use all the ethical strategies that will push your website to the top of locals search engine result pages. Managing all these without professional help can be a difficult task k especially if you are dealing with other important activities in your business. To be a few steps ahead of your competitors, you need the best SEO services in Chicago provided by experts in this field. The article below shows how to make your site stand out and why it is important to use ethical SEO.
“Why SEO is Still Very Relevant in Boosting Your Business Visibility
Ever felt the fear of losing someone in the crowd?
As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I knew if he did, it would be very difficult to locate him amongst a sea of people – a very frightening thought for any parent!
When it comes to our business, we certainly don’t want to be lost in a sea of competitors; as the founder of a digital marketing company, “standing out from the crowd” is always on the forefront of my mind for our clients.
It can be tough these days; everyone has a website and most business owners have multiple competitors clamoring for the same potential client.
What can a business owner do to be found in all that clutter?
One way is the science (or as Daniel Simmons calls it: “the ART”) of Search Engine Optimization, or SEO for short. SEO refers to a suite of techniques used to make a website appear above others in various search engines.
The goal is to optimize a set of conditions pertaining to a website enough to get higher rankings when potential clients are searching for solutions to their problems. Solutions that you can provide.
This optimization requires a vast array of skills from an SEO expert but also things an entrepreneur and business owner can do. Some are straight forward such as writing informative and value-driven blog posts that provide answers for your ideal target market. Many other things involve the coding of the website itself, finding resource partners to share links with, and other services. It’s become one of the “it” areas of marketing and with good reason!
Search engine optimization, and search engine marketing (SEM) in general, can serve a number of different purposes. It can:
– Produce sales, both online and offline
– Generate qualified leads
– Convince search engine users to follow through with your call to action, such as; signing up for your newsletter, downloading white papers from your site, registering for a webinar and so on.
And while it is doing all this, your website’s prominent position on the search engine results pages (SERPs) contributes to branding and name recognition.
When done correctly, search engine optimization can bring people to your site, who is actually looking for what you are offering. You know they’re looking for it because they typed in a keyword or phrase that is directly related to your content.
Most consumers are really tired of being inundated with marketing everywhere they look, but are still receptive to the kind of “just-in-time” marketing represented by a high placement in search engine results.
Years ago a web developer could simply stick a bunch of random, popular, but unrelated keywords into what is called the “keyword META” part of a website’s coding. These keywords would make the site seem more popular, broad, and important than it really was and diminished the ability of people using search engines to actually find what they were looking for.
About a decade ago, the search engines really started to clamp down on those bad practices: after all, they were damaging the ability of the search engines to do their job! Now, it has become much more complicated and difficult to optimize your websites for search engines.”
This video contains information and tips on how to make your website standout.
Do you want to push your website to the top of the search engine result pages? Are you looking for professional SEO services in Chicago? If your answer is yes then you have come to the right place.
Reasons Why Bad SEO Is Wasting Your Money
Search engine optimization is a continuous process and when it is done right, the results are solid enough to keep your website at the top of search engine result pages. There are things that work together to make a website successful and the most basic are a good website design and professional SEO.Most business owners do not give SEO the attention it deserves and this leads to their website being lowly ranked by search engines.
Most internet users only pay attention to the top websites on search engine result pages.Every process in search engine optimization plays role in the end results and this is why every step needs to be professionally handled. There are some secrets that will help you to achieve set goals through optimization. If you are not in a position to handle your own SEO, it would be a good idea to let professionals handle your SEO.
When you are not doing your SEO right, it means you are spending time and money on processes that will not work is a waste of money. The following article has detailed information on the SEO mistakes that might be wasting your money.
(Seen first on https://www.entrepreneur.com/article/272440)
“5 SEO Mistakes That Are Costing Your Business Money
Businesses looking to improve their online visibility should focus on more than just great design, because the primary factor affecting your visibility on the web is your search engine rankings.
In fact, the majority of consumers nowadays research online about products and services before making a final purchase decision. So, it’s clear why you need a brilliant SEO strategy in place, if you wish to rank higher in search results.
Google provides official guidelines to webmasters that explore major aspects of great design and content-creation rules. Even then, most webmasters are guilty of ignoring basic SEO rules, which hurts their rankings, and ultimately their ROI. If you want your website to be a lean, mean, revenue-generating machine, avoid these basic SEO mistakes.
- Keyword stuffing and/or irrelevant keywords
Most SEO practitioners will tell you that using keyword-rich content will drive up your search engine rankings. This might have been true in the past, but now Google’s spam filters are exceedingly smart and will categorize your site as low quality. Keyword stuffing or the use of irrelevant keywords is against Google’s best practices.
In addition, using too many keywords makes your copy unreadable and repetitive. And users will not react well. Remember: Google tracks user satisfaction signals for websites. So, if your content is unreadable or uninformative, website visitors won’t stay long and will quickly move on. Google can see this lack of interaction on your site and will take action; these issues will impact your search engine rankings.
Tip: Reduce keyword stuffing if you have been using it as a part of your SEO strategy. Locate the Fetch as Google tool in your search console and check whether your website is violating this rule. Focus on using compelling content and user-centric marketing, which will promote the higher rankings you want.
- The use of ‘link scheme’ tricks to improve rankings
Google recommends that you avoid using any link-manipulation techniques. The Google Webmaster Guidelines clearly state that any effort to manipulate outbound links or links leading to your site constitutes a violation of the rules.
Some of the major link-building techniques that count as link manipulation include, but are not limited to: buying links from link farms; using link wheels; using automated link-building tools; employing excessive cross-linking; hiding links in text/images; and using low-quality links and sneaky redirects.
Tip: If Google imposes a penalty on your site, it could hurt your search visibility. The result will be a crushing blow to your organic search traffic as well as a nosedive in cause-related profits.
- Low-quality content
Content marketing has become increasingly popular. Statistics show that 76 percent of B2C and 88 percent of B2B marketers use content marketing and consider it an important part of their overall marketing and advertising efforts.
As a rule of thumb, avoid scraped or automatically generated content. Modern Google algorithms quickly pick up on machine-generated content.
It goes without saying that content must be unique in order to achieve a higher rank. Good-quality content also needs to be authoritative, trustworthy and able to reflect expertise on the content subject.
Tip: Google doesn’t look only at relevant keywords; it tries to find content that is relevant. As a result you need to optimize for topics and concepts.
- The failure to refresh old or low-quality pages
The presence of low-quality content at various parts of your website will affect your overall ranking. Google suggests that you either remove these pages or fix them.
Tip: Here are a few trouble spots you need to fix:
- Low-quality content
- Duplicate content (within your website)
- Auto-generated text
- Content doorways (i.e.: a redirect to another page without an adequate reason)
- The primary intent is to generate ad revenue
- Dead pages that have incoming backlinks
- Broken images and malformed html tags
- Out-of-date pages
- Improper pagination
- Stub pages
- The failure to take advantage of Analytics
The goal of SEO is to drive conversions, not just bring organic traffic to your site. And your profits depend on conversion rates. Generating massive amounts of website traffic is going to be useless if you aren’t seeing an increase in conversion rates. Since you have put so much effort into design and strategy, it’s important that you monitor traffic and take advantage of amazing analytics tools.
Tip: There are many impacting factors, but at the very least you should track conversion rates for your key phrases.
Overall, most people consider SEO strategies a bag of tricks designed to manipulate users and search engine algorithms. This couldn’t be further from the truth. This misconception gives a bad name to SEO. In reality the main goal of SEO techniques is to implement a set of rules. After all, these rules improve user experience.”
Here is a video that covers more SEO mistakes that people make.
Following these tips will help you a great deal in making sure that your search engine optimization works as expected. The only way you will have a website that performs better than your competitors is to have professionally done SEO. This is because the right SEO company will combine different processes to push your website up the ranks using white hat SEO. If you are looking for high quality SEO services contact http://chicagoseo.wpengine.com/ today.
Building Your Website Business With An SEO Professional
Many people enter into the world of creating an Internet based business on their own. They feel that because they know how to access and undertake some things on the Internet that they know enough to develop an overall Internet business marketing plan. In point of fact, the typical Internet business owner actually does not know all he or she needs to know in regard to Internet marketing and promotion. If you are in the process of starting or creating an Internet based business, you should give serious consideration to employing the services of a SEO professional like Chicago Website Design SEO Company to aid you in developing your own Internet business marketing plan and program.
Of course, the basic benefit to be realized from using an search engine optimization expert to assist you with the development of an Internet marketing and promotion scheme is experiences. SEO development is something that requires experience in order to be effective. Thus, in your search for an search engine optimization expert, you will want to know precisely what type of experience a particular SEO professional might have before you engage that person to assist you with your business enterprise. The best way to obtain information about a SEO professional’s experience in the business is to obtain references from the professional.
Nothing bespeaks a person’s abilities– including a search engine optimization expert– than prior clients. By reviewing references you will be able to determine whether a particular SEO professional has the experience, ability and aptitude that will serve you and your business interests. You may hesitate to hire a SEO professional because you think such a professional will be too expensive. If you are like most business owners, you do try to maintain a strict budget.
You try to avoid any unnecessary expenses.
With that said, you should view the hiring of a SEO professional as being an investment in the future of your company or business. By retaining a SEO professional, a qualified search engine optimization expert, you will be able to have developed for your business a marketing scheme that will attract more traffic to your website. More traffic translates into more business. Of course, additional business means increased revenue. And, ultimately, an increase in revenue– obtained without breaking the bank in the process– will mean more profits from your business enterprise in the long run. In short, and as has been mentioned, hiring a search engine optimization expert can be a solid investment for your business.