How Mobile Marketing Can Work For You
If you are not that sure about what mobile marketing is, or what all would be categorized under it, then you are not alone. There are many people who either did not know that it was its own branch of marketing or they just ignored it. Read this article to obtain a good background about the subject.
Learn what type of audience you have. If your audience is more technologically sound, you will need to talk to them differently than if they are middle-aged housewives. Pay attention to whom you are targeting, and learn how to speak the same way they do in order to make them feel most welcome.
Be sure to lay claim to your business in each social network’s location pages. In mobile marketing, it’s all about location, location, location. Smart mobile devices, all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla and Google Places.
To pull in new customers, send out SMS messages. In your message, ask people to sign up for your text messaging list. You can send them updates about sales, new products, or other services periodically. Texting is becoming more popular by the day, and it’s a great way to send out information. Keep the messages short, and don’t send them out too often, otherwise many potential customers will cancel the service.
When performing mobile marketing it is important to provide real value to your customers. Mobile devices are an important part of lives today. If you send a text message, it needs to be relevant and meaningful for the recipient. Don’t send a college student a $5000 a plate dinner invitation, a $10 coupon will prove a lot more valuable.
Know your audience. Mobile devices are in use by a majority of the population, however not all demographics are proficient in all of the uses available. A fully featured smartphone application with all the bells and whistles is great if your targeted users are young and tech-savvy; however, it could be a waste of money if you are intending to reach an older customer base. Sometimes less is more, and a simple SMS-based campaign is the better choice. The key is knowing which approach fits your audience.
Split-test your landing pages to see which one performs better. This is a great tactic to use in your mobile marketing campaign because it allows you to quickly put the better material out there. By creating two unique landing pages and then using HubSpot tools, you can perform an A/B Split Test and find out which page to go with.
To wrap it up, you were not sure that mobile marketing had been classified as its own type of marketing but now you know not only what it is, but some of the ways that it can be implemented. Ideally, this article will be more than enough to enable you to pass this information on and help other people with the same questions.
