Today, a lot of people are interested in what search engine optimization is and how it can benefit you're web pages. Yet, a lot of people are hesitant towards using search engine optimization for themselves. If you want to learn more about how you can use search engine optimization, then this article serves as a good place for you to get started.
Set up a site map page for the search engines. This will help the search engine spiders find and index the important pages of your site. The site map page can make a huge difference in your site's visibility if it has a navigation menu that is difficult to crawl. If you have a large site, make a few site map pages. Don't put more than 100 links on each page.
To improve the chances of users finding your site through keywords, perfect your keyword density. If you use a keyword too frequently, search engines will ignore it, and not using it enough makes it harder for search engine to recognize. A keyword density of about three to five percent is optimal for search engines, and will give you much better results.
Keep track of your visitors. Do so by checking your referrer logs. Things you should look out for include what keywords people are using to find your site in search engines and what websites are referring you. Use this info to increase flow through those channels and possibly add more.
When setting up your site with SEO, be aware of how search engine spiders view your page. For example, while using images for navigation links may look attractive to human viewers, it will hurt your search engine rankings. Your rankings, and your reputation for users with accessibility issues, will be increased if you use primarily text or at least provide a text alternative for image links.
Keep your URLs clean and simple. URLs that are cluttered with symbols and various database parameters do not help search engines in finding you because your website's domain name is buried in it. In addition, long URLs do not look good in search results. This is one of the problems with building dynamic websites, so be aware of this if you are using dynamic architecture.
When hiring someone to help with your search engine optimization it is important to ask him or her many questions before you agree to hire them. They may claim to know a lot about search engine optimization but in actuality, they may know little to nothing. You can save a lot of money by simply asking questions.
With the information you just learned, you're going to want to get into search engine optimization as soon as you can. The sooner you start using search engine optimization for your web pages, the sooner you're going to see results. Remember to also keep on the lookout for more information whenever you can, so you can always be up-to-date with all there is to know about search engine optimization.