If you're interested in search engine optimization but aren't sure where to get started, then this is the place for you. Search engine optimization is a great thing to add to your website. If you want to learn more, then read this article and apply the information you learn from it.
When creating URLs (Uniform Resource Locator), you should use keywords whenever it is possible. Keywords that are found in the URL, hold weight and prove a much needed search engine boost. Be sure to use a content management system to place keywords and hyphens in your URL's, that will attract visitors.
Online retailers seem to have a difficult time creating content that is interesting and unique. If you are trying to compete with these companies, make sure your content will entice the buyer to buy from you by providing them information that the competitor does not.
Your website copy should focus on what a human would search for. Trying to beat the engine with repetitive keywords will get you nowhere. The engine is smarter than that. Look for phrases and strings that will be searched for by the normal human. Effectively targeting these types of key phrases will garner more hits.
An important aspect of search engine optimization is keyword proximity. As a general rule, you should try and keep two or more keywords close together, especially those that might be searched at the same time by a single user. This is a great way to raise your rank in search engines.
It's been said that using hyphens instead of underscores in URLs actually leads to better search engine optimization. People have actually done studies that show that the pages on which they used underscores in the URL end up ranking lower than those with hyphens. It's a great idea to implement this as soon as possible!
The content which surrounds a link in your article or blog post are weighted more heavily than the rest of your content, so you should ensure that the paragraph which holds the link contains more key phrases for that page. Don't use a single key phrase more than twice, even if it's the anchor text for the link itself.
For search engine optimization, you should avoid purchasing a domain name that is associated with spam. Search engines will not trust your website if they have the domain name you use classified as spam. Read reviews about domain names before you purchase one, or look domain names up on popular search engines to see how they rank.
Consider adding a blog to relatively static pages to increase the likelihood your site will be picked up by search engine spiders. While some sites or businesses may not have regular significant changes to content, engines look for new content when indexing sites. Adding a blog and using it to post regular and valuable information help to improve the search engine optimization of a static site.
Now that you have learned about search engine optimization and have a better idea of what it is and how you can apply it to your websites, you should feel more comfortable using it. This is only a portion of the information out there about search engine optimization, so be sure to look out for more things to learn about it.