Search Engine Optimization Tips That Everybody Should Know
Search engine optimization is an under-utilized tool that can reap serious rewards. If you have never heard of search engine optimization, know that it uses the key to many search engine algorithms to maximize the results returned for queries similar to your website’s topics. If you’d like to see how search engine optimization can work for you and your website, read on for the newest tips and tricks to direct traffic your way!
When optimizing a website, you need to pick one search engine to optimize for, otherwise, things will get very complicated. The most used search engine is Google, so it’s best to start there. Many websites have articles detailing what Google is looking for, as well as, how their algorithm treats a webpage with a lower page rank.
Make sure that the text on your website is not too large. Large text usually will take away from the look of your site and appears very elementary. Try to stick to size 12 font that is clear and very easy to read. This will help to yield happy customers.
You should use proper anchor text when you are setting up the interlinks for your site. You will want to avoid certain words, as they will not assist you with the optimization. Someone who specializes in search engine optimization will be able to help you find the proper anchor text to use.
Make your keywords stand out. You can easily make part of your text appear as bold or italicized with HTML code, or you can add a CSS sheet to your page for a more original design. People will see in a quick glance what your page is about and search engines will be able to determine the relevance of your page.
If you focus too much on search engine optimization, it is sometimes easy to lose sight of why you are seeking to rank high on search engines in the first place. Never forget that your fundamental goal is to constantly attract not only new visitors, but have your current visitors coming back. While having a high ranked website is great for this, you will ultimately need to have genuine content and a steady stream of new and updated content on your site. Having great content on your website also happens to be one of the best search engine optimization techniques. Keep your content real and updated!
Make sure your keywords are both relevant and specific to site content. A tag containing a more generic keyword phrase (i.e.: Classic Rock Music) will face very heavy competition in the SERP, where as something more specific (i.e.: Rolling Stones Music) will likely get your higher up the list. A higher ranking is one way to increase traffic to your site.
As you can see search engine optimization is easy to implement and can deliver a vast impact for website owners. It is an intuitive way of working with the tools already at your disposal and oftentimes requires very little money. This makes search engine optimization an ideal way for new start-ups to get the biggest bang for their buck!