Recently, I started working on an inbound marketing strategy for a new client, I love marketing, thanks to www.upkeepmedia.com I've got lot of experience. Since I don’t want to name him, let’s call him Mark. In our first meeting, Mark explained he had multiple websites and domains. Let’s just pretend Mark owns a staffing agency in XYZ city. His company specializes in placing all kinds of circus performers. Though Mark has big plans for his business, he might not be able to achieve his goals. The truth is that multiple websites will kill his business in the long run. Here are some reasons why having multiple websites leads to the death of your business.
Extra Effort and Time
One of the most common problems most clients with multiple websites face is the extra effort and time required to put in to see results. Clients need to work harder in terms of both content and design. In reality, most business don’t employ skilled webmasters. Thus, they don’t know how to properly update websites. This leads to more costs in hiring skilled employees or outsourcing, which could be easily fixed by only hiring a company like Digital Rooftop to take care of all the marking. It’s important to understand that website design preferences are constantly changing. With multiple websites, you will have to update multiple platforms often.
Most webmasters with multiple websites commit a common mistake, they post duplicate content on their websites to save time and energy. However, this can have a major impact on your search engine rankings. If you have multiple websites, you will have to develop unique content for each one of them. With duplicate content, your website ranks lower in search engines. Thus, you’re unable to attract a good amount of traffic or improve conversion rates.
Search Engine Ranks
Even if you’re able to develop unique content for each website and manage everything properly, you need to understand that your websites will be competing with each other for search engine rankings. Unless your websites are meant for very different products or business lines, you will end up using similar keywords for each one. Moreover, Google may penalize you if you try to publish the websites on Google+ Local with similar keywords.
When you have multiple websites, there’s huge potential for confusion. When your potential customers visit multiple websites, they might find a lot of similarties. However, they won’t be sure if it’s the same company. You can find some great website design in Perth, Western Australia. This may lead to a higher bounce rate. Potential customers might be skeptical in dealing with a company that does not seem legitimate. Overdoing anything on the Internet can lead to disastrous results. With multiple websites, you may lose customer trust.
An Appropriate Approach
Rather than wasting a lot of your effort, money and time on building multiple websites, you should dedicate yourself to just one website. You should keep it updated with latest design trends, fresh content, inbound links and branding that indicates corporate personality and honesty. If you’ve already purchased multiple URLs, you can simply place a 301 redirect to point them to the main website. The 301 redirect indicates that the website has been moved permanently. Thus, any traffic generated to the multiple URLs will be directed to your main website.