For most local service businesses, we recommend a minimum of $1,000–$1,500/month in ad spend to generate enough data to optimize effectively. For context, industry benchmarks show average CPCs vary widely by industry — legal averages $6–$12 per click, home services $3–$8.
Highly competitive markets like legal or medical may require $2,500–$5,000/month. We’ll tell you what’s realistic for your market before you spend anything.