CWDSC Logo

Serving Chicago Businesses with SEO & Web Design Since 2011

We build websites that rank, convert, and generate calls.

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Specialized in their domain

Meet the team at CWDSC

One team. One standard. One outcome.
In-house design, development, and optimization—built around SEO and conversion. We create websites that look great, load fast, and drive leads.

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Web Designer

Crafts fast, on-brand interfaces that convert visitors into calls and bookings. Translates strategy into wireframes and high-fidelity mocks, designing for accessibility and Core Web Vitals. Implements conversion-focused UX with clear hierarchy, sticky CTAs, forms, and trust elements that look great on every device.

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Digital Project Manager

Keeps scope, schedule, and stakeholders aligned so launches ship on time. Builds realistic timelines, runs standups, and clears blockers while owning status updates, approvals, and change control. Coordinates clean handoffs across design, content, development, and QA to reduce risk and keep the project moving.

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Content Specialist(s)

Turns your expertise into clear, compliant copy that ranks and converts. Interviews subject-matter experts, audits assets and competitors, and outlines pages by search intent before writing E-E-A-T content in your voice. Optimizes titles, metadata, schema, and internal links to drive qualified traffic and measurable outcomes.

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Digital Marketing Strategist

Plans and optimizes cross-channel campaigns that turn traffic into qualified leads. Selects the right mix—Local SEO/GBP, content, Google Ads, Meta/YouTube, email/SMS—with budgets, KPIs, and attribution. Builds landing pages and CRO tests, runs retargeting, and wires GA4, GTM, and call tracking to hit CPL/CPA/ROAS targets.

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Our Mission & What We Believe

Our Mission

Since 2011, our mission has been simple: help businesses grow with websites and marketing that drive real results—more calls, more leads, and more revenue. We don’t chase vanity metrics. We build systems that get you found, earn trust, and convert traffic into customers.

What We Believe

  • Strategy beats hype. We start with competitor research and proven fundamentals, not trendy gimmicks.

  • Your website is a sales asset. Design should look great—but it must load fast, communicate clearly, and convert.

  • Local SEO requires precision. Google’s rules, reputation signals, and consistency matter. We do it the right way.

  • Partnership over pressure. We’d rather earn your trust for years than sell you something you don’t need.

  • Results over reports. Rankings and traffic only matter if they turn into leads and sales.

  • Transparency always. You should know what we’re doing, why we’re doing it, and what it’s producing.

  • Tracking isn’t optional. If it can’t be measured, it can’t be improved—so we build measurement into the foundation.

Core services

What We Actually Do

We help businesses get found online and turn that visibility into calls, appointments, and sales. Here’s what we do—plain and simple:

  • Website Design & Redesign
    Fast, modern websites built to convert visitors into leads.

  • Local SEO (Maps + Organic)
    Google Business Profile strategy, on-page SEO, location/service area pages, citations, and authority building to improve rankings where customers are searching.

  • Google Ads Management (Lead Gen)
    Search campaigns focused on cost-per-lead, not vanity clicks—plus landing pages and ongoing optimization.

  • Conversion Rate Optimization
    We improve messaging, CTAs, forms, trust signals, and page layout to turn more traffic into inquiries.

  • Tracking, Analytics & Reporting
    Clean measurement for calls, forms, and lead sources—so you know what’s working and what to scale.

  • Hosting, Maintenance & Support (Optional)
    Secure hosting, backups, updates, and ongoing site help to keep everything running smoothly.

Bottom line: we build the foundation (site + SEO) and run the engines (SEO + Ads + tracking) that generate leads.

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The best partners lead by example. Our visibility in Google Maps reflects the same standards we apply to every client campaign.

Not only are we ranked #1 on Google

Why We’re Different

There are a lot of agencies that promise “more traffic.” We focus on what actually matters: qualified leads, booked jobs, and measurable growth. Here’s what sets us apart:

  • We’ve been doing this since 2011.
    We’ve seen the trends come and go. Our strategies are built on what consistently works—not hype.

  • We don’t sell vanity metrics.
    Rankings and clicks are meaningless if they don’t turn into calls. We optimize for conversions and real outcomes.

  • We build the full system—not just one piece.
    Your website, SEO, ads, tracking, landing pages, and follow-up all need to work together. We connect the dots so you get better results with less wasted spend.

  • Competitor-first strategy.
    We start by analyzing what’s already winning in your market—then build a plan to outperform it.

  • Tracking comes first.
    If you can’t measure it, you can’t scale it. We set up and validate tracking so you know exactly where leads come from.

  • Clear communication, no smoke and mirrors.
    You’ll understand what we’re doing, why we’re doing it, and what it’s producing—without the jargon.

  • We treat your budget like it’s our own.
    We’d rather tell you “don’t spend money on that” than push a package you don’t need.

Bottom line: if you want a partner who’s focused on performance, speaks plainly, and delivers work that drives leads—you’re in the right place.

We specialize in getting companies like yours found online

Who We Serve

We work with growth-minded businesses that want more visibility, more leads, and a marketing partner that focuses on measurable results.

Below are niches we commonly serve (but we’re not limited to these):

Local Service Businesses & Contractors

  • Appliance Repair Services

  • Basement Waterproofing Contractor

  • Deck Contractor

  • Demolition Contractor

  • Electrical Contractor

  • Excavation Contractor

  • Fencing Contractor

  • Garage Door Repair Services

  • Hardwood Floor Contractor

  • Home Builder

  • Home Remodeling Contractor

  • HVAC Contractors

  • Kitchen & Bath Contractor

  • Landscaping Contractor

  • Plumbing Contractor

  • Pool Contractor

  • Roofing Contractor

  • Windows & Doors Contractor

Professional Services

  • Accountant

  • Attorney / Law Firm

  • Realtor

Medical, Dental & Wellness

  • Chiropractor

  • Dentist

  • Orthodontist

  • Medical Practices

  • Plastic Surgeon

  • Veterinary

Specialty & Entertainment

  • DJ Services

  • Nightclub

  • Photographer

Online / eCommerce

  • Online / eCommerce

Don’t see your industry listed? If your customers search for you online, we can help you get found—and turn that visibility into calls and customers.

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Jack Lombardi II
Straight talk. Real tracking. Measurable results. That’s how we’ve operated since 2011.

Meet the leadership

Led by Jack Lombardi II

CWDSC is led by Jack Lombardi II, a tech entrepreneur who has helped businesses grow online since 2011. Jack brings a direct, performance-first approach to every project: build the right foundation, track what matters, and focus on outcomes that drive revenue.

What Jack Brings to Every Project

  • Strategy first: competitor analysis, market positioning, and a clear plan before execution

  • Lead-generation focus: SEO and Ads built to produce calls, forms, and booked appointments

  • Tracking and accountability: clean measurement so you know what’s working and why

  • Conversion mindset: websites and landing pages designed to turn visitors into customers

  • Straight talk: clear communication, transparent reporting, and no fluff

The Team Behind the Work

While Jack leads strategy and oversight, CWDSC is supported by a specialized team that covers the full growth system—design, development, SEO execution, paid ads, content, and ongoing optimization. That means you get experienced leadership and the bandwidth to deliver consistently.

Bottom line: you’re not hiring a “vendor.” You’re partnering with a team led by someone who’s been in the trenches for over a decade—and who cares about results as much as you do.

Results you can verify

Our Work Speaks for Itself

A lot of agencies talk about “expertise.” We prefer to show it—through rankings, lead performance, and the real-world growth our clients see after we rebuild their online presence the right way.

What You Can Expect When We’re In Your Corner

  • Stronger visibility in Google Search and Maps (especially for high-intent “near me” searches)

  • More qualified calls and form submissions from people actively looking for your services

  • A website that loads fast, looks professional, and converts—not a slow online brochure

  • Clear tracking and reporting so you know what’s working and where leads come from

Want to see what we’d do for your business? Request a free audit and we’ll show you the opportunities in your market.

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Credentials that back the work

Certified. Measured. Built to Perform.

Anyone can claim they “do SEO.” We back our work with proven platforms, validated tracking, and certifications that keep your marketing accountable. Our goal isn’t to collect badges—it’s to build a system you can trust and measure.

Certifications & Credentials

  • Google Ads (Search)

  • Google Analytics / GA4

  • SEMrush (SEO)

What This Means for You

  • Clean tracking for calls and form submissions

  • Clear reporting tied to real KPIs

  • Smarter decisions based on data—not guesses

Tools We Use to Drive Results

  • Analytics & Tracking: GA4, Google Tag Manager, Looker Studio

  • SEO & Local Visibility: SEMrush, local rank tracking tools, citation management tools

  • Paid Search: Google Ads + conversion tracking + landing page optimization

  • Web Platforms: WordPress and performance optimization tools to improve speed and conversion

Questions we hear every week

Frequently Asked Questions

Request a free audit or book a call. We’ll review your site, your competitors, and your current visibility—and give you a clear plan forward.

A quick onboarding call, access to your website and key accounts (or we help you set them up), and clarity on your service areas, priorities, and goals.

We focus on what matters: rankings visibility, traffic quality, conversions, calls, and lead sources—so you can see what’s working and what to scale.

Yes. We run lead-generation focused search campaigns and improve landing pages and tracking so ad spend turns into measurable leads.

We work best with businesses that need calls, form submissions, and booked appointments—especially local services, contractors, medical, and professional services.

We’re Chicago-based, but we work with businesses in markets across the U.S. If your customers search online, we can help you compete.

Absolutely. Many clients come to us for a redesign, speed fixes, conversion improvements, and SEO cleanup. If the foundation is salvageable, we’ll improve it. If it’s holding you back, we’ll recommend a rebuild.

Yes. You should own what you pay for—your website, your domain, and your key marketing accounts. We can also help you organize and document access.

We don’t believe in locking clients into something that isn’t working. We earn retention through performance, communication, and transparency.

Most businesses start seeing measurable movement within 60–90 days, with stronger gains typically building over 3–6 months. Competition, your website’s current condition, and your market all affect the timeline.

Chicago Headquarters 10 S. Riverside Plaza #875 Chicago, Illinois 60606 United States (312)448-8310

Chicago Headquarters

10 S. Riverside Plaza #875 Chicago, Illinois 60606 United States (312)448-8310

Ready to grow?

Let’s Build a Website That Generates Leads

If you’re tired of guessing, wasting ad spend, or relying on a website that doesn’t convert—let’s fix it. CWDSC builds SEO-driven websites that are fast, professional, and engineered to generate calls and form submissions.

Here’s what happens next:

  • We review your website, rankings, and local visibility

  • We analyze your top competitors in your market

  • We identify quick wins and long-term opportunities

  • You get a clear plan to improve rankings and increase leads