Legal • Liquor License Law • Chicago, IL & Dyer, IN
How Irish Liquor Lawyer Went from Zero Rankings to #1 for Indiana Liquor License Attorney — and Stayed There for 7 Years
A Local SEO, web design, and content engagement that built dominant Google rankings from scratch in one of the most specialized legal niches in the country — and has kept them there for over seven years.
The Challenge
A highly specialized practice with zero online visibility in a niche most SEO agencies don’t understand.
O’Leary Law & Policy Group — known online as Irish Liquor Lawyer — is a Dyer, Indiana law firm specializing exclusively in liquor license law, serving clients across Indiana and Illinois. Attorney Sean O’Leary came to CWDSC in July 2018 with a clear problem: the practice had no map pack presence, no meaningful search rankings, and no pipeline of inbound leads from Google.
Liquor license law is an exceptionally narrow niche. The buyer is highly specific — a bar owner, restaurant operator, or business applying for or defending a liquor license — and the search terms they use are equally specific. “Indiana liquor attorney,” “liquor license attorney Indiana,” “liquor lawyer” — these are low-volume, high-intent searches where ranking at the top means capturing virtually every qualified prospect in the market.
The challenge wasn’t just ranking — it was building a web presence from scratch in a niche that requires deep topical authority, precise on-page optimization, and content that speaks directly to the legal and regulatory concerns of the buyer. Without all three working together, rankings in a specialized legal vertical don’t come or don’t stick.
Seven years later, they haven’t just come — they’ve stuck.
Our Approach
Build authority in a niche. Own it completely.
Irish Liquor Lawyer required a strategy built around deep niche authority — not broad legal SEO, but a focused, precise approach to the specific terms liquor license clients search. We executed that through three coordinated workstreams.
The Results
#1 in Indiana. Seven years and still at the top.
Starting from zero rankings and zero inbound leads, Irish Liquor Lawyer now holds the #1 average map pack position for “Indiana liquor attorney” and “Indiana Liquor License Attorney” and ranks in the top 1–3 across 8 of 9 tracked keywords. Leads went from zero to a full pipeline — a 100% increase by definition. Conversion rate has improved 67% over the engagement. The practice ranks at the top of Google for both the Chicago and Indiana markets, exactly as Sean O’Leary describes. The engagement has been running continuously since July 2018 — over 7 years — because the results have never stopped justifying it.
| Keyword | Before CWDSC | Current Avg Rank |
| Indiana liquor attorney | Not ranking | #1.0 |
| Indiana Liquor License Attorney | Not ranking | #1.0 |
| Dyer Liquor License Attorney | Not ranking | #1.3 |
| Liquor lawyer | Not ranking | #2.0 |
| liquor license attorney Indiana | Not ranking | #2.2 |
In Their Own Words
Don’t take our word for it.
7 years is an unusually long agency engagement. It doesn’t happen because of a contract — it happens because the results keep coming. For Irish Liquor Lawyer, that means #1 rankings maintained through multiple Google algorithm updates, a steady pipeline of inbound liquor license cases, and a web presence that has compounded in authority every year since 2018. That’s what long-term SEO done right looks like.
“Jack and his team are masters at what they do. My website is at the top of Chicago and my Indiana office location.”
— Sean O’Leary, O’Leary Law & Policy Group / Irish Liquor Lawyer, Dyer, IN
Ready to grow?
Let’s make you our next case study.
Whether you’re a specialized legal practice, a niche professional service, or any local business that needs to own the top of Google in your category — that’s exactly what we do. No long-term contracts. No vague reports. Just rankings, leads, and a team that has been delivering results since 2012.
#1
+100%
+67%
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