Home Services • Fencing & Gates • Lafayette, LA
How Lafayette Fence and Gate Went from Off Page 1 to #1 on Google Maps Across 29 Keywords
A Local SEO and Google Ads engagement that took a Lafayette, Louisiana fence company from scattered, off-page-1 rankings to dominating the map pack across every major fence search in the market — in under a year.
The Challenge
Scattered rankings, a competitive local market, and most keywords off page 1.
Lafayette Fence and Gate is a full-service fencing contractor serving the Lafayette, Louisiana market — offering wood, vinyl, aluminum, chain link, privacy, pool, commercial, and ornamental fencing along with gate repair and installation. When they came to CWDSC in June 2025, the business had the capability and the reputation, but their Google Maps presence wasn’t keeping pace.
Their best position across any keyword was #3. Most keywords weren’t ranking on page 1 at all. In a market where fence buyers search with high local intent — “fence company Lafayette,” “fence contractor Lafayette,” “vinyl fence installation Lafayette” — being invisible in the map pack means calls go directly to whoever is showing up in position 1 or 2.
Lafayette Fence and Gate had worked with CWDSC on and off over the years and came back for a focused push. The goal was clear: get to the top of the map pack for every keyword that drives fence leads in Lafayette, and make the Google Ads spend efficient enough to generate leads at a cost that makes sense for the business.
Our Approach
Own the map pack. Make every ad dollar count.
The strategy for Lafayette Fence and Gate was built around two parallel workstreams — a comprehensive local SEO push to dominate the map pack across all fence-related searches, and a tightly structured Google Ads campaign to capture demand from buyers who scrolled past the organic results. Here’s how we executed both.
The Results
29 of 30 keywords in the top 5. Most at #1.
Lafayette Fence and Gate now holds the #1 average map pack position for their four most valuable keywords and ranks in the top 1–3 across 25 of 30 tracked terms. Only one keyword — a long-tail pre-stained fence variation — sits outside the top 5. The rest of the market is covered. On the paid side, Google Ads is generating leads at $13.50 each while lead volume has grown 15% since the engagement began — all on a $500/month ad budget.
| Keyword | Before CWDSC | Current Avg Rank |
| fence company Lafayette | Off page 1 | #1.0 |
| fence contractor Lafayette | Off page 1 | #1.0 |
| fence builder Lafayette | Off page 1 | #1.1 |
| fence repair Lafayette | Off page 1 | #1.1 |
| fence installation Lafayette | Off page 1 | #1.8 |
Average map pack positions across the Lafayette, Louisiana metro grid. 29 of 30 tracked keywords ranking in the top 5. Generated March 2026 via Local Search Grid.
In Their Own Words
Don’t take our word for it.
29 of 30 tracked keywords ranking in the top 5 map pack positions means Lafayette Fence and Gate appears in Google Maps results for virtually every fence-related search a buyer in Lafayette makes — wood, vinyl, aluminum, chain link, privacy, pool, commercial, and gates. That kind of coverage doesn’t happen by accident. It requires a GBP built for breadth and citations that signal authority across every service category.
“Jack and his team are the best in the business. After working on and off with CWDSC over the years I’ve come to the conclusion they’re the best. If you want results you need to use their service.”
— Cody Sarver, Google Review — Lafayette Fence and Gate, Lafayette, LA
Ready to grow?
Let’s make you our next case study.
If your fence company — or any home services business — is showing up inconsistently in Google Maps or not showing up at all, that’s exactly the problem we solve. No long-term contracts. No reports that only show the good news. Just rankings, leads, and a team that’s been doing this for 15 years.
#1
29 of 30
+15%
$13.50
