Medical • Hair Restoration • Chicago, IL
How Northwestern Hair Restoration Went from Map Pack Invisible to #1 in Chicago
A 24-month Local SEO and Google Ads engagement that cut ad spend by 60%, grew reviews 20x, and put a well-established practice at the top of Chicago’s most competitive hair restoration searches.
The Challenge
A great practice that Google — and patients — couldn’t find.
Northwestern Hair Restoration is a Chicago hair transplant and aesthetic surgery practice led by Dr. Vinay Rawlani. When they came to CWDSC in December 2022, the clinical side of the business was strong — experienced physician, solid outcomes, satisfied patients. The marketing side was a different story.
The practice had been through multiple website and SEO companies before, mostly sourced through industry conferences. The pattern was always the same: monthly reports that looked positive, no honest conversation about what wasn’t working, and results that never justified the spend. As Dr. Vinay put it, previous agencies “knew right away that as plastic surgeons we wouldn’t have much time to look over the monthly reports — and they used that to their advantage.”
On the organic side, the practice was ranking for some lower-competition terms but was invisible in the Google Maps pack for the searches that actually drive new patient consultations — “hair transplant Chicago,” “hair replacement Chicago,” “Chicago hair restoration.” Those searches were going entirely to competitors.
On the paid side, the practice was spending $25,000 a month on Google Ads with no proper conversion tracking. There was no visibility into which clicks were turning into consultations, let alone surgeries. Budget was running without accountability.
Actual map coverage*
Our Approach
We didn’t start with a website pitch. We started with a diagnosis.
One of the first things Dr. Vinay noted about working with CWDSC was that we didn’t immediately jump into selling a new website. We did a complete analysis first — identified the highest-priority gaps, ranked them by impact, and attacked them in order. Here’s what that looked like.
The Results
Every metric moved. Some dramatically.
Starting from zero map pack visibility for their most valuable keywords, Northwestern Hair Restoration now holds top 1–2 positions across the Chicago metro for hair replacement searches and top 3–4 for every major hair transplant keyword in the market. On the paid side, monthly ad spend was cut by $15,000 while ROI more than doubled — and the practice now has full visibility into returns all the way down to a patient scheduling surgery.
| Keyword | Before CWDSC | End of Contract |
| hair replacement Chicago | Not in map pack | #1.8 |
| Chicago hair replacement | Not in map pack | #1.9 |
| Chicago hair transplant | Not in map pack | #3.2 |
| hair transplant Chicago | Not in map pack | #3.4 |
| hair transplant | Not in map pack | #3.8 |
| hair restoration | Not in map pack | #4.0 |
Average map pack positions across the full Chicago metro grid. Generated March 2026 via Local Search Grid.
In Their Own Words
Don’t take our word for it.
After 24 months working with CWDSC, Dr. Vinay Rawlani shares what changed — and why he says “there’s no one better in the industry.“.
“We increased our reviews by 20 times in three months — and about every third patient that walks into my office nowadays says they came here because our reviews were so great.”
“Our ad spend was about $25,000 and we were able to drop that down to $10K — which means our ROI increased by over two and a half times.”
— Dr. Vinay Rawlani, Northwestern Hair Restoration
Ready to grow?
Let’s make you our next case study.
If your practice is showing up for the easy searches but missing the ones that actually drive patients — that’s exactly the problem we solve. No long-term contracts. No reports that only show the good news. Just rankings, leads, and a team that treats your business like their own.
